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About Us

yufeed was created as an extension to what I was already doing often for friends – giving them ideas of what to cook or sharing my weekly menu.

We are hoping to help with that daily conundrum of ‘what to cook’ and reduce decision fatigue and time spent searching for recipes. We hope to open the food conversation in the house and get kids interested in food and trying new things.

I realised that many people find deciding what to cook an exhausting but necessary task. I also started noticing on the groups that I am part of, the same comments and questions coming up over and over – my kids are sick of the same recipes I cook, anyone with any ideas? What is everyone cooking today – I need some inspiration. Then a friend of mine said you should just post your weekly menu for us at the beginning of the week to get ideas – and yufeed came about.

Plate of food

As a menu generating app, users will be able to customize their grocery lists accordingly, thereby minimising waste.

We are hoping to reduce the food ordering bill and get kids eating healthy for most of the week. Most importantly, we are hoping to get this big to-do off the already long list of the main carer of the household.

All our recipes are ours or have been handed to us by various people from their mums, dads or grandparents, recipes that have been in the family, tried and tested over and over. Each household has its different touch, so feel free to play around with the recipes, and if you have any family favourites you want to share, we are happy to receive and share on.

From all the cooks and chefs who have graciously and generously shared their recipes with me for yufeed, enjoy your food and enjoy its power to gather people together.

Meet our team

Arij Baidas

Arij Baidas-Kamal

Founder and Cook

Nadia Kamber

Nadia Kamber

Content Writer

Riham Shamseddine

Riham Shamseddine

Nutricionist

Team - Evokey

Evokey Tech

App Developers

Elif Berkel

Elif Berkel

Strategy

Carina Najia

Carina Najia

Social Media

Ann Van Frausum

Ann Van Frausum

Website & Mailings

Team - Ahmed

Ahmed Mohareb

Digital Marketing

Meet our Chefs

Rita Soueidan

Rita Soueidan

Head Chef – Maisan 15 Café & Gallery Rita Soueidan is a Lebanese chef, born and raised in the UAE. Her love for food and passion for cooking...

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Saeed Al Ismaily

Saeed Al Ismaily

Born to Zanzibari parents, raised in Dubai, and having lived on 3 continents, Saeed Al Ismaily is no stranger to bold flavours and varying cooking...

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Zahra Abdalla

Zahra Abdalla

An award-winning cookbook author, food entrepreneur, and social media influencer. Zahra Abdalla is half Iranian and half Sudanese, born in London,...

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Hend Al Raisi

Hend Al Raisi

Chef Hend Al Raisi currently serves as the Sous Chef at Jumeirah Zabeel Saray's cold kitchen, a position she describes as nothing short of a...

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Maan Joseph Singh

Maan Joseph Singh

Chef Maan Joseph Singh has always loved the culinary arts, a talent he inherited from his father. Though he studied at the St. Andrew's College,...

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