About Us
Let’s talk about food—because it’s never just food. It’s comfort. It’s identity. It’s a story passed from one hand to another, one plate to the next. At yufeed, we believe food has the power to do something extraordinary: create belonging.
But modern life makes that hard. Between packed schedules, constant scrolling, and daily decision fatigue, cooking can feel like a burden. Mealtimes become rushed, disconnected, and sometimes… silent.
That’s why we created yufeed.
An AI powered meal planning app that takes the stress out of cooking and connects people through the power of food. We don’t just help you answer “What’s for dinner?”—we help you reconnect.
At the heart of yufeed are our 3 Bs:
We’re already in the kitchens of over 28K+ families across 10+ countries, bringing people together and turning mealtimes into meaningful shared moments. On average, every yufeed user impacts five family members. That’s not just a recipe—it’s a ripple effect of connection.
So whether you’re passing down a treasured dish, introducing your kids to new flavours, or just trying to get dinner on the table with less stress, yufeed is here to help.
Yalla! Pull up a chair. Start cooking. Let’s make mealtimes matter.
yufeed: “Where food creates belonging”
Meet our team

Arij Baidas-Kamal
Founder and Cook

Nadia Kamber
Content Writer

Riham Shamseddine
Nutricionist

Evokey Tech
App Developers

Elif Berkel
Strategy

Ann Van Frausum
Website & Mailings

Ahmed Mohareb
Socila Media & Digital Marketing
Meet our Chefs
Rita Soueidan
Head Chef – Maisan 15 Café & Gallery Rita Soueidan is a Lebanese chef, born and raised in the UAE. Her love for food and passion for cooking...
Saeed Al Ismaily
Born to Zanzibari parents, raised in Dubai, and having lived on 3 continents, Saeed Al Ismaily is no stranger to bold flavours and varying cooking...
Zahra Abdalla
An award-winning cookbook author, food entrepreneur, and social media influencer. Zahra Abdalla is half Iranian and half Sudanese, born in London,...
Hend Al Raisi
Chef Hend Al Raisi currently serves as the Sous Chef at Jumeirah Zabeel Saray's cold kitchen, a position she describes as nothing short of a...
Maan Joseph Singh
Chef Maan Joseph Singh has always loved the culinary arts, a talent he inherited from his father. Though he studied at the St. Andrew's College,...





