About Us

Let’s talk about food—because it’s never just food. It’s comfort. It’s identity. It’s a story passed from one hand to another, one plate to the next. At yufeed, we believe food has the power to do something extraordinary: create belonging.

But modern life makes that hard. Between packed schedules, constant scrolling, and daily decision fatigue, cooking can feel like a burden. Mealtimes become rushed, disconnected, and sometimes… silent.

That’s why we created yufeed.
An AI powered meal planning app that takes the stress out of cooking and connects people through the power of food. We don’t just help you answer “What’s for dinner?”—we help you reconnect.

At the heart of yufeed are our 3 Bs:

belonging  Belonging – Through interactive AI tools like Table Trivia and our Gathering Menus, we open the food conversation—transforming mealtimes into moments of connection, tradition, and storytelling.

Meals  Better Meals – Our smart meal generator curates easy, personalized weekly menus based on your family’s tastes, and dietary needs— saving time, and making home cooking fun and effortless.

generations  Bridging Generations – With over 700 family-rooted recipes, including rich Middle Eastern flavors from the Levant, Gulf and Turkey as well as global cuisines, yufeed helps preserve the recipes and traditions that define who we are—so no story, no dish, is ever lost.

We’re already in the kitchens of over 28K+ families across 10+ countries, bringing people together and turning mealtimes into meaningful shared moments. On average, every yufeed user impacts five family members. That’s not just a recipe—it’s a ripple effect of connection.

So whether you’re passing down a treasured dish, introducing your kids to new flavours, or just trying to get dinner on the table with less stress, yufeed is here to help.

Yalla! Pull up a chair. Start cooking. Let’s make mealtimes matter.

yufeed: “Where food creates belonging”

Meet our team

Arij Baidas-Kamal

Arij Baidas-Kamal

Founder and Cook

Nadia Kamber

Nadia Kamber

Content Writer

Riham Shamseddine

Riham Shamseddine

Nutricionist

Evokey Tech

Evokey Tech

App Developers

Elif Berkel

Elif Berkel

Strategy

Ann Van Frausum

Ann Van Frausum

Website & Mailings

Ahmed Mohareb

Ahmed Mohareb

Socila Media & Digital Marketing

Meet our Chefs

Rita Soueidan

Rita Soueidan

Head Chef – Maisan 15 Café & Gallery Rita Soueidan is a Lebanese chef, born and raised in the UAE. Her love for food and passion for cooking...

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Saeed Al Ismaily

Saeed Al Ismaily

Born to Zanzibari parents, raised in Dubai, and having lived on 3 continents, Saeed Al Ismaily is no stranger to bold flavours and varying cooking...

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Zahra Abdalla

Zahra Abdalla

An award-winning cookbook author, food entrepreneur, and social media influencer. Zahra Abdalla is half Iranian and half Sudanese, born in London,...

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Hend Al Raisi

Hend Al Raisi

Chef Hend Al Raisi currently serves as the Sous Chef at Jumeirah Zabeel Saray's cold kitchen, a position she describes as nothing short of a...

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Maan Joseph Singh

Maan Joseph Singh

Chef Maan Joseph Singh has always loved the culinary arts, a talent he inherited from his father. Though he studied at the St. Andrew's College,...

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