About Us
yufeed was created as an extension to what I was already doing often for friends – giving them ideas of what to cook or sharing my weekly menu.
We are hoping to help with that daily conundrum of ‘what to cook’ and reduce decision fatigue and time spent searching for recipes. We hope to open the food conversation in the house and get kids interested in food and trying new things.
I realised that many people find deciding what to cook an exhausting but necessary task. I also started noticing on the groups that I am part of, the same comments and questions coming up over and over – my kids are sick of the same recipes I cook, anyone with any ideas? What is everyone cooking today – I need some inspiration. Then a friend of mine said you should just post your weekly menu for us at the beginning of the week to get ideas – and yufeed came about.
As a menu generating app, users will be able to customize their grocery lists accordingly, thereby minimising waste.
Meet our team
Arij Baidas-Kamal
Founder and Cook
Nadia Kamber
Content Writer
Riham Shamseddine
Nutricionist
Evokey Tech
App Developers
Elif Berkel
Strategy
Ann Van Frausum
Website & Mailings
Ahmed Mohareb
Social Media & Digital Marketing
Meet our Chefs
Rita Soueidan
Head Chef – Maisan 15 Café & Gallery Rita Soueidan is a Lebanese chef, born and raised in the UAE. Her love for food and passion for cooking...
Saeed Al Ismaily
Born to Zanzibari parents, raised in Dubai, and having lived on 3 continents, Saeed Al Ismaily is no stranger to bold flavours and varying cooking...
Zahra Abdalla
An award-winning cookbook author, food entrepreneur, and social media influencer. Zahra Abdalla is half Iranian and half Sudanese, born in London,...
Hend Al Raisi
Chef Hend Al Raisi currently serves as the Sous Chef at Jumeirah Zabeel Saray's cold kitchen, a position she describes as nothing short of a...
Maan Joseph Singh
Chef Maan Joseph Singh has always loved the culinary arts, a talent he inherited from his father. Though he studied at the St. Andrew's College,...